So there’s a lot of chatter going on right now about Young Justice and Netflix, including some enthusiastic well-meaning customer service representatives with Netflix providing some information that seems a little fuzzy. So here’s my understanding of what we know and where we can go from here:
Netflix has had Young Justice Season 1 available as part of their streaming service in the U.S. for some time, and just added Season 2 at the beginning of February. They are currently looking very closely at the number of views Young Justice is getting, and it is possible that they would commission a new season of episodes from Warner Brothers Animation. They would not be negotiating with Cartoon Network, as they would basically be taking over the role that Cartoon Network played in the production of Seasons 1 & 2. DC Comics owns the characters, WB Animation produced the show, Cartoon Network commissioned and aired the show in its original run.
The current situation with Netflix creates a great opportunity for those already using their U.S. streaming service to demonstrate the demand for Young Justice without having to spend any additional money. Normally your purchasing dollar is far and away the best way to show your demand for Young Justice, as any decisions about its future are based on the potential for profit and little else. But if you already own the show on DVD, it’s hard to find new ways spend those purchasing dollars that will make a difference. The resale of those items won’t register with them. You can buy the Young Justice comics digitally on Comixology.com, and there’s the Young Justice: Legacy video game, but that’s about it. If the comics and merchandise are already in a comic book store or being sold used on eBay or elsewhere, DC has already collected their money for that sale. So by all means buy them there if you want them, but don’t do so thinking that it’s still helping convince DC Comics or WB Animation to make more of the show.
There IS an interest in making new episodes of Young Justice, it just requires a convincing argument that new episodes could be more profitable than the show was when Cartoon Network originally passed on that third season. THAT’S why this Netflix opportunity is so important.
By all means, use hashtags to rally the troops and keep the conversation going. Inventing lots of new hashtags is probably going to make that conversation more fragmented rather than keeping it more focused. I’ve been using #RenewYoungJustice since it’s been around for a while, and Young Justice co-producer Greg Weisman put out the #KeepBingingYJ tag which I like because it’s an imperative and can be used as part of an instruction in a tweet!
Also, feel free to let Netflix customer service know (politely!) that you are happy they are streaming both Seasons 1 & 2 of Young Justice and would love to see them produce a new 3rd Season.
But MOST IMPORTANTLY: WATCH YOUNG JUSTICE ON NETFLIX!
I have both seasons of Young Justice on Blu-Ray, but once purchased no one knows if those disks are being played or not. I’ve been running Young Justice non-stop in a browser window on my computer all month, doing my part to drive up those viewership numbers to try to convince Netflix to make the new seasons we’ve all been wanting to see finally happen.
It can happen. We can help make it happen.
Today’s the day.